2012年9月28日星期五

the experience Gucci Tote bag replica of knowing it's authentic

Imagine yourself as a customer buying your product, and ask yourself what they would need to know to use it. Then build that into your product offering.Although some people like the perceived value of a fake Gucci handbag or a fake brand-name watch, others value the experience Gucci Tote bag replica of knowing it's authentic. If your customers value authenticity and you provide the "authentic" version, emphasise this feature.The fake/real comparison is one obvious way to show authenticity; but you can also demonstrate it by being "the original", "the first" or "the source".

Some customers value the freedom of being able to access your products and services from anywhere, rather than being restricted by location or technology.
Consider when and where your customers will want access to your product. For example, if you sell a DVD about how to chair difficult meetings, that's useful for the initial training, but not so useful just before the customer's next difficult meeting.The same product, packaged in a slightly different way, can create a totally different customer experience.

 So you can also create a smart phone app with short video tutorials for handling the most difficult meeting situations, so customers can refer to it just before they walk into that meeting.The board game Pictionary is, in effect, a paper-and-pencil version of the Gucci Messenger bag replica centuries-old acting game of charades, but the board game comes packaged in a nice box, with a board, cards and dice. That makes it a different experience - and a profitable product.Fans of Lego can now buy Creationary, which is essentially Pictionary with Lego blocks.

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