Imagine yourself as a customer buying your product, and ask yourself
what they would need to know to use it. Then build that into your
product offering.Although some people like the perceived value of a fake Gucci handbag or
a fake brand-name watch, others value the experience Gucci Tote bag replica of knowing it's
authentic. If your customers value authenticity and you provide the
"authentic" version, emphasise this feature.The fake/real comparison is one obvious way to show authenticity; but
you can also demonstrate it by being "the original", "the first" or "the
source".
Some customers value the freedom of being able to access your
products and services from anywhere, rather than being restricted by
location or technology.
Consider when and where your customers
will want access to your product. For example, if you sell a DVD about
how to chair difficult meetings, that's useful for the initial training,
but not so useful just before the customer's next difficult meeting.The same product, packaged in a slightly different way, can create a totally different customer experience.
So
you can also create a smart phone app with short video tutorials for
handling the most difficult meeting situations, so customers can refer
to it just before they walk into that meeting.The board game Pictionary is, in effect, a paper-and-pencil version of
the
Gucci Messenger bag replica centuries-old acting game of charades, but the board game comes
packaged in a nice box, with a board, cards and dice. That makes it a
different experience - and a profitable product.Fans of Lego can now buy Creationary, which is essentially Pictionary with Lego blocks.
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